A-Players is looking for an experienced User Acquisition Lead with a focus on Google Ads to take ownership of strategy, development, and scaling of one of the key performance marketing channels.

This is a great opportunity to build processes, drive automation, impact growth metrics, and lead a team while working on meaningful, fast-growing products.
If you’re driven by product and business growth, embracing new ideas, and seeing the direct impact of your work on the numbers, this role is for you.

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• Build a unified, transparent Google UA strategy that is aligned with business goals and P&L
• Launch and optimize campaigns across Search, pMAX, and YouTube using Smart Bidding, scripts, and APIs
• Collaborate closely with the Analytics and Growth teams to develop a data-driven approach to post-click metrics, cohort analysis, and LTV modeling
• Automate routine tasks such as bid management, alerts, and feed optimization
• Work with the Creative Factory to shape test plans, share insights, and align on messaging
• Lead and mentor UA specialists and build a clear framework for performance and team growth.

• 3+ years of hands-on experience with Google Ads (Search, pMAX, and YouTube) and monthly budgets of at least $200K
• Solid understanding of cohort and post-install analytics
• Proficiency with Smart Bidding, GA4, SA360, and S2S integrations
• Proven team management experience, including coaching, scaling, and building performance processes
• Proficiency in English - B2 or higher.

• Exciting challenges and growth prospects together with an international company
• High decision-making speed and diverse projects
• Flexibility in approaches, no processes for the sake of processes
• Effective and friendly communication at any level
• Highly competitive compensation package that recognizes your expertise and experience level, Performance Review practice to exchange feedback and discuss terms of cooperation
• Flexible schedule, opportunity to work in a stylish and comfortable office or remotely
• Respect for work-life balance (holidays, sick days - of course)
• Bright corporate events and gifts for employees
• Additional medical insurance
• Compensation for specialized training and conference attendance
• Restaurant lunches at the company's expense for those working in the office, endless supplies of delicious food all year round.
  
  
  Are you interested in running smart marketing campaigns, influencing product decisions, and growing in a fast-paced environment?
  ‍If so, join us! We’re looking for someone just like you.