We are looking for a Head of Marketing & Growth to build and own marketing growth from zero to scale for a newly launched EdTech AI product.

This is a foundational leadership role at the product release stage. The key challenge is to design, validate, and scale a repeatable growth engine from scratch, operating in an environment with high ownership, speed, and ambiguity.

The role starts with full ownership of marketing growth and PAM (Profit After Marketing) and has a clear and intentional path to a General Manager position, with full P&L responsibility for the product as a standalone business unit inside the company.

This role is ideal for a senior growth leader who wants to own business outcomes, not just marketing metrics, and who enjoys building systems, teams, and strategy hands-on.

Why This Role Matters:

• High level of freedom and autonomy - real ownership and the ability to fully realize yourself both in Growth and in the product.
  
• A direct path to a General Manager position with full P&L responsibility for your own mini-business within the company.
  
• Close collaboration with a company co-Founder.
  
• Real authority over strategy, budgets, experimentation pace, and team structure.
  
• Strong internal infrastructure designed for rapid scaling:
  
  • A high-level AI engineering team enabling product and martech innovation.
    
  • An advanced analytics team supporting end-to-end analytics, forecasting, and predictive profit modeling.
    
  • A creative hub for high-volume creative production and testing.
    
• Open budget to build and scale your marketing team.
  
• Competitive compensation: strong fixed salary + meaningful performance upside tied to PAM.

• Own end-to-end marketing growth.
  
• Take full ownership of the entire funnel - from top-of-funnel creatives to monetization, with a gradual expansion of responsibility into product management and product-related growth decisions.
  
• Define and execute marketing strategy, positioning, and core communications.
  
• Build, test, and scale paid distribution channels (Meta, Google, TikTok, and others).
  
• Own and develop the martech foundation required for rapid experimentation and funnel iteration.
  
• Build, hire, and lead a high-performing marketing team.
  
• Be fully accountable for PAM performance.
  

Goals for the First 3-6 Months:

• Build a scalable creative testing pipeline capable of supporting high creative velocity and rapid iteration.
  
• Establish core marketing processes and operating rhythms to enable systematic experimentation and decision-making.
  
• Build and launch a funnel testing pipeline across web funnels, onboarding flows, and monetization mechanics.
  
• Lay the foundation for a martech stack that enables fast, data-driven funnel experimentation and scaling.
  
• Identify early traction in core communications and value propositions that show consistent conversion signals.
  
• Build and onboard an initial marketing team across key distribution channels with clear ownership.

You are likely a strong fit if you have:

• 5+ years of experience in Growth, User Acquisition, or Performance Marketing roles.
  
• 2+ years in a leadership role with direct ownership over results.
  
• Proven experience building, scaling, and monetizing web-based funnels.
  
• Hands-on experience managing large creative volumes and meaningful ad budgets.
  
• Strong understanding of scaling mechanics across Meta, Google, TikTok, and others.
  
• Experience hiring and leading cross-channel marketing teams.
  
• Ability to operate both strategically and hands-on when needed.
  

Soft Skills & Mindset:

• Strong ownership mentality and personal accountability for business outcomes, not just execution.
  
• Business-first mindset: you think in terms of systems, scalability, unit economics, and profit.
• Ability to operate effectively in ambiguous, fast-changing environments.
  
• High level of initiative and bias toward action, experimentation, and continuous improvement.
• Ability to prioritize impact over activity and focus on leverage rather than busywork.
• Emotional resilience and maturity to navigate uncertainty and take full responsibility for results.

• Exciting challenges and growth prospects together with an international company.
• High decision-making speed and diverse projects.
• Flexibility in approaches, no processes for the sake of processes.
• Effective and friendly communication at any level.
• Highly competitive compensation package that recognizes your expertise and experience level, Performance Review practice to exchange feedback and discuss terms of cooperation.
• Flexible schedule, opportunity to work in a stylish and comfortable office or remotely.
• Respect for work-life balance (holidays, sick days - of course).
• Bright corporate events and gifts for employees.
• Additional medical insurance.
• Compensation for specialized training and conference attendance.